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The use of Rich Media is on the rise and no more so than the way it is being used within digital marketing.
- Discover just how important it is to have the right types of video content for your devices.
- Delve into the interesting (and scary!) facts around how we are now consuming rich media and how mobile marketing is a MUST as part of your marketing mix.
Your co-host Sky will talk about their revolutionary approach to TV advertising ‘Adsmart from Sky’ which levels the playing field, so organisations of all shapes and sizes can benefit from the unrivalled power of TV.
With AdSmart, different adverts can be shown to different households watching the same programme. Sky’s award-winning platform allows you to select households based on factors like age, location and affluence, age of children in households etc.
AdSmart’s precision radically reduces the costs, making TV advertising accessible for many more organisations. Adsmart from Sky has delivered great results within the Education sector from colleges, private schools, universities & online learning courses and we will share some of this success with you.
We will also be discussing how your mobile marketing campaigns can be boosted with the reach and access of Sky’s digital platforms through pre-roll video on Sky’s websites & apps where users access 100% Sky broadcaster content with a clickable non-skippable Solus advert across Sky News, Sky Sports, Sky Entertainments & Sky Movies. All of which is targeted, trackable & measurable!
For over 20 years, James has been involved in the design, marketing and advertising sectors, working with various Education, Retail and blue-chip organisations.
James established the Fonemedia business in 2008 and has been at the forefront of the mobile marketing industry ever since. He has always had a passion for technology, which has driven Fonemedia’s success over the past 13 years. Since 2004, James has worked with education clients such as BCU, University of Gloucestershire and Bradford College, to name but a few.
Outside of work, James has become a part-time taxi driver and full-time bank to his two teenage children and is looking forward to the day when he will complete the circle and drop them at the University gates!
Simon has been working in advertising and marketing for over 30 years. With a character only marginally less colourful than his wardrobe*, Simon has managed teams, departments and regional offices and worked with clients across employer and Education marketing.
Since 1999 Simon has specialised in the Education sector with board-level roles at Havas and Hunterlodge, including orchestrating the infamous Heist Awards for Education Marketing.
His other claim to fame is that he once directed and starred in a TV commercial with Patrick Stewart. Simon is also a non-exec director for Ucisa Services Limited (the member organisation for IT professionals in HE) and the LGBT Foundation, a national charity.
*There is no truth in the rumour that Tim Peake could see it from space. It was the Northern Lights, honest.
With 20 years media advertising experience, working across Print and TV Rosie joined Sky in early 2020, to speak to direct clients and work with agencies like Fonemedia across Yorkshire to educate them on the award winning addressable platform known as AdSmart from Sky. This platform is the revolutionary approach to TV advertising, which levels the playing field, so businesses of all shapes & sizes can benefit form the unrivalled power of TV. We see huge success from many sectors from Education, Retail, Not for profit organisations, automotive, home improvement and lots more. This is due to the sophisticated targeting, measurability and trackability that AdSmart has to offer, making every penny count, reducing the wastage and giving campaigns high impact that Tv offers.
Outside of work, I am often found on the Hockey, Rugby & football pitches, supporting my 11 & 12 year old sporty children. When time allows I like to escape into the local Yorkshire dales with my Beagle and friends for a good walk and love spending time with my family & friends.
On 23rd June 2022, we will be gathering at the Wellcome Collection for our education event with Sky.
183 Euston Road, London NW1 2BE
On 30th June 2022, we will be gathering at the Leeds Marriott Hotel for our education event with Sky.
4 Trevelyan Square, Boar Lane, Leeds LS1 6ET